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Synergy Business Connections Team - Conejo Valley Chamber Mixpo Event - 2018

Synergy Business Connections | Passionate People with Personality

  • 21 June 2017
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Sunday, March 19th – The Conejo Valley Chapter of National Charity League, Inc. presented its annual fashion show and fundraiser “Modelette” and Let’s Create Something, Inc. helped set the stage. With music on que, elaborate lighting displays, LED screens and wireless communication systems, today’s fashion shows exemplify true theatrical events. Designers demand audio visual technology that underscores their style and makes a statement. For the twelfth consecutive year, Let’s Create Something, Inc. provided exclusive Audio Visual Support for WNCL’s fashion show. At LCS, Inc., we know the fashion show is all about the theme and we produce expertly directed AV Technology to help establish that theme.

MUSIC IS FASHION’S BEST FRIEND

Music provides a background and context for the fashion show. It sets the mood and underscores the designer’s statement. The right music paired with the perfect outfit transforms the model. She becomes a dancer or a character in a play. Spectators watch mesmerized as she struts to the beat down the catwalk with a certain boldness in her eye. Every year, LCS’s Joe “Klevin” Scott creates a custom playlist of current pop songs for Modelette. Klevin’s fun, energizing mixes set the models in motion and encourage audience engagement. Fashion is everywhere and music is its constant companion.

LIGHTING CREATES GLAMOUR

Spectacular lighting influences the mood as much as music. The two go hand in hand. Red, deep blue and purple lights create drama while bright colors create a fun and free feeling. Strong, deep colors set against powerful music sets the stage for dramatic ensembles and powerful entries while bright, light colors set against cheerful music sets the stage for light, airy ensembles and exciting surprises.

Call LCS, Inc. before your next fashion show and we will help you make it a true theatrical event!

The post LCS, Inc. Keeps the Runway Rockin’ for Conejo Valley’s National Charity League! appeared first on Let's Create Something, Inc..

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  • 24 March 2017
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With the average event budget allocating 15% to 20% for audio visual technology, how can event professionals make the most return on investment?  Randy Clark

Randy Clark, President of Let’s Create Something, Inc., offers a few insights.


Meeting Professionals International (MPI) reports 18 million events and meetings were organized in the U.S. in 2016 producing $280 billion in spending. The Event Industry contributes $115 billion to the national GDP.  Yet, whether it’s a corporate conference or a music concert, new and increased cost factors challenge meeting planners and organizers to come up with ways to creatively stretch their budgets.

MPI’s Industry Outlook reports increasingly high expectations among attendees for more innovative and tech-rich events. While, “More than ever, they [event planners] are doing more with less, and there is a focus on ROI,” says Bill Voegeli (MPI Georgia Chapter), president of Association Insights, the Atlanta-area research firm that conducts the survey.

(source: Meeting Professionals International)

When it comes to money, don’t be shy!

Share your event schematics with your Event Tech Specialist early in the planning phase and ask for suggestions where your budget is best utilized. A focused conversation about budget restraints gives vendors a clearer picture of your event’s specific priorities and, in some cases, a simple adjustment in equipment can lower your bottom line.

“When our customer is working with a tight budget, we always come up with a solution. We work closely with our clients because our goal is to ensure return business and referrals.”Randy Clark, President of Let's Create Something, Inc.
Shop around… Look outside the box.

While it may seem easier or more efficient to use in-house tech services, not every conference needs the same PA System, not every party needs an audio mixer.

As you evaluate event technology bids, make sure you compare apples to apples.Randy Clark, President of Let's Create Something, Inc.

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  • 17 March 2017
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With the average event budget allocating 15% to 20% for audio visual technology, how can event professionals make the most return on investment?  Randy Clark

Randy Clark, President of Let’s Create Something, Inc., offers a few insights.


Meeting Professionals International (MPI) reports 18 million events and meetings were organized in the U.S. in 2016 producing $280 billion in spending. The Event Industry contributes $115 billion to the national GDP.  Yet, whether it’s a corporate conference or a music concert, new and increased cost factors challenge meeting planners and organizers to come up with ways to creatively stretch their budgets.

MPI’s Industry Outlook reports increasingly high expectations among attendees for more innovative and tech-rich events. While, “More than ever, they [event planners] are doing more with less, and there is a focus on ROI,” says Bill Voegeli (MPI Georgia Chapter), president of Association Insights, the Atlanta-area research firm that conducts the survey.

(source: Meeting Professionals International)

When it comes to money, don’t be shy!

Share your event schematics with your Event Tech Specialist early in the planning phase and ask for suggestions where your budget is best utilized. A focused conversation about budget restraints gives vendors a clearer picture of your event’s specific priorities and, in some cases, a simple adjustment in equipment can lower your bottom line.

“When our customer is working with a tight budget, we always come up with a solution. We work closely with our clients because our goal is to ensure return business and referrals.”Randy Clark, President of Let's Create Something, Inc.
Shop around… Look outside the box.

While it may seem easier or more efficient to use in-house tech services, not every conference needs the same PA System, not every party needs an audio mixer.

As you evaluate event technology bids, make sure you compare apples to apples.Randy Clark, President of Let's Create Something, Inc.

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  • 17 March 2017
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Westlake Village, CA – March 10, 2017

Whether the focus is Brand-Building, Community Awareness, Client-Building or Social Networking, live events and meetings foster relationships, learning and knowledge sharing. Face-to-face connections remain the most effective way to convert leads by offering potential clients or customers the opportunity to experience the look, feel and personality of your brand. Incorporating audio visual elements to events add a component of non-spoken communication as lighting and sound can support a brand identity or set the mood in a room. Great event planners know having the right Audio Visual technicians on-hand makes the difference between an event that sizzles or one that fizzles.

Cost factors involved with incorporating AV technology often cause event planners to cut corners.  With today’s technology, anyone with a smart phone may feel they have all they need to incorporate sound or, at least, some elements of recording and projection.  While this may seem like a logical way to avoid unnecessary expenses, top event planners know the all too expensive cost of a failed mic or projector. Professional AV technicians arrive on-site, with all the experience and gear necessary.

Skilled AV technicians know how to transform a designer’s concepts into real experiences. They consistently communicate with event designers from the planning stage to post production and, most importantly, throughout the actual event.  Professional, experienced technicians provide the backbone to any event, large or small, handling every detail including lighting and sound management, projection, camera operation and live-webcasting to video and recording.  They plan for room size and equipment installation requirements ensuring every element of the production connects with the senses of every person in attendance. This expertise only comes with on-the-job experience and a passion for staying abreast of the latest trends and technology.

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  • 10 March 2017
  • Number of views: 0

Westlake Village, CA – March 10, 2017

Whether the focus is Brand-Building, Community Awareness, Client-Building or Social Networking, live events and meetings foster relationships, learning and knowledge sharing. Face-to-face connections remain the most effective way to convert leads by offering potential clients or customers the opportunity to experience the look, feel and personality of your brand. Incorporating audio visual elements to events add a component of non-spoken communication as lighting and sound can support a brand identity or set the mood in a room. Great event planners know having the right Audio Visual technicians on-hand makes the difference between an event that sizzles or one that fizzles.

Cost factors involved with incorporating AV technology often cause event planners to cut corners.  With today’s technology, anyone with a smart phone may feel they have all they need to incorporate sound or, at least, some elements of recording and projection.  While this may seem like a logical way to avoid unnecessary expenses, top event planners know the all too expensive cost of a failed mic or projector. Professional AV technicians arrive on-site, with all the experience and gear necessary.

Skilled AV technicians know how to transform a designer’s concepts into real experiences. They consistently communicate with event designers from the planning stage to post production and, most importantly, throughout the actual event.  Professional, experienced technicians provide the backbone to any event, large or small, handling every detail including lighting and sound management, projection, camera operation and live-webcasting to video and recording.  They plan for room size and equipment installation requirements ensuring every element of the production connects with the senses of every person in attendance. This expertise only comes with on-the-job experience and a passion for staying abreast of the latest trends and technology.

The post Transforming your Live Event with Audio Visual Technology appeared first on Let's Create Something, Inc..

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  • 10 March 2017
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WESTLAKE VILLAGE, CA – July 16, 2015
Most marketing professionals, business owners and industry experts have attended at least one trade show or industry event.  The goal of those presenting at these events is to show how and why they are leaders in their industry.  It is crucial to put your best foot forward at these events and show your target audience what you can do for them and their business.  One way to show this is to have the latest in technology and innovation working for you.  Be sure to take the steps to avoid costly technology mistakes at your next event.

358452789_b7ae1cd249_o

Top 4 Trade Show Technology Mistakes

1) Not Using Any Technology At All

When promoting your business print will only get you so far.  While it is important to have a take away flyer and a nice banner with your name on it, that will hardly set you apart from the booth next to you with 3 – 70′ monitors with custom videos on screen and a couple speakers with a microphone.  Even if your work truly is the best, it is important to look at least as good as the person next to you to attract the potential customer so they allow you to show them how and why you’re the best!

2) Using Outdated Technology

Everyone has that old laptop or tablet lying around.  Yes it works and it may be practical for daily use, however it doesn’t set you about from anyone else in your industry.  If you bring your outdated equipment to display how you are at the best, your potential customers may assume that you undervalue your work.  If you have the latest in equipment and technology, it shows that you value your company and are willing to invest in the latest and greatest.  Don’t have the latest in equipment? That’s okay, rent it! At LCS you can rent laptops, plasma screens and more!

1610931_942424229141149_1852015349900710072_n

3) Not Engaging Your Customer

You can use all the technology in the world, but if you’re not using it properly or optimizing it to accomplish your goals you are probably wasting your money.  If you’re running a slideshow of images on the screen and only using the laptop to run the slideshow, you’re not doing much to engage your customers.  It is important to have as many elements as you can reasonably manage to attract the widest audience possible.  Try having a custom video running while scrolling through examples of your work on an iPad, that way you can be engaging multiple customers at the same time.

4) Going Too Big (Or Too Small!)

Your set up should match the message you are trying to convey to your audience.  If you have a staff of 3 then it probably doesn’t make sense to have 4 iPads and 2 laptops.  If you are advertising your exceptional personal service, it is important to make sure that you do not go over the top with your visuals.  The same applies in reverse.  If you are trying to set your business ap Read more

  • 16 July 2015
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WESTLAKE VILLAGE, CA – July 16, 2015
Most marketing professionals, business owners and industry experts have attended at least one trade show or industry event.  The goal of those presenting at these events is to show how and why they are leaders in their industry.  It is crucial to put your best foot forward at these events and show your target audience what you can do for them and their business.  One way to show this is to have the latest in technology and innovation working for you.  Be sure to take the steps to avoid costly technology mistakes at your next event.

358452789_b7ae1cd249_o

Top 4 Trade Show Technology Mistakes

1) Not Using Any Technology At All

When promoting your business print will only get you so far.  While it is important to have a take away flyer and a nice banner with your name on it, that will hardly set you apart from the booth next to you with 3 – 70′ monitors with custom videos on screen and a couple speakers with a microphone.  Even if your work truly is the best, it is important to look at least as good as the person next to you to attract the potential customer so they allow you to show them how and why you’re the best!

2) Using Outdated Technology

Everyone has that old laptop or tablet lying around.  Yes it works and it may be practical for daily use, however it doesn’t set you about from anyone else in your industry.  If you bring your outdated equipment to display how you are at the best, your potential customers may assume that you undervalue your work.  If you have the latest in equipment and technology, it shows that you value your company and are willing to invest in the latest and greatest.  Don’t have the latest in equipment? That’s okay, rent it! At LCS you can rent laptops, plasma screens and more!

1610931_942424229141149_1852015349900710072_n

3) Not Engaging Your Customer

You can use all the technology in the world, but if you’re not using it properly or optimizing it to accomplish your goals you are probably wasting your money.  If you’re running a slideshow of images on the screen and only using the laptop to run the slideshow, you’re not doing much to engage your customers.  It is important to have as many elements as you can reasonably manage to attract the widest audience possible.  Try having a custom video running while scrollin Read more

  • 16 July 2015
  • Number of views: 0
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02/15/2019 - Jump Start Networking Breakfast


The Jump Start Breakfast features a great buffet and a chance to network with over 70 local business professionals. Come prepared with a 20-second introduction about your business and make sure to bring plenty of business cards!
 
Chamber members, be sure to register by 1 p.m. on the Thursday before the breakfast to be listed on the Hot Sheet contact list.
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02/22/2019 - New Member / Refresher Orientation


*The February 22nd Orientation is fully booked. Please join us  for our next New Member/Refresher Orientation on Friday, March 29 - CLICK HERE TO REGISTER. If you would like to schedule an appointment please contact - Heather Macaulay, Director of Membership at 805-370-0035 or email hmacaulay@conejochamber.org.  Thank you. 

If you recently have joined the Chamber or would like a refresher on all that your Chamber membership has to offer, please join us for an informative and interactive orientation! Here you will have the opportunity to meet the Chamber staff and fellow Chamber members. Come learn how to tap into the unlimited marketing potential within the Chamber, while connecting with the Conejo Valley Community. *Orientation is for Chamber members only. Please register. There is no cost to attend. 

Lunch will be provided by Barone's and Nothing Bundt Cakes.

              

Thank you to our additional Chamber member sponsors: Crowne Plaza, DojoBoom, Stacked,  Four Seasons Hotel, Rhythm & Hair, Mejico, Pitfire Aritsan Pizza, New West Symphony, Hyatt Regency Westlake.

                                             

                                         
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Synergy Business Connections Networking Group Meeting - Third Thursday

Join us for the second meeting of the month.  Please try to arrive by 9:45am for a prompt start at 10:00am.

The Conference Room at the Greater Conejo Valley Chamber of Commerce, 600 Hampshire Road, Suite #200, Westlake Village, CA 91361

Location: Greater Conejo Valley Chamber of Commerce

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Upcoming events

Business Categories

Synergy Business Connections helps businesses grow through relationship marketing and we follow the exclusive category format with one member per Conejo Chamber of Commerce business sub-category. Your business sub-category appears on your Conejo Chamber profile page, right under your business name, to see if your category is eligible. We welcome you to join us at a meeting as our guest to experience the Synergy network for yourself.

Member News

DNN Website Pros Meet in Denver

DNN Website Pros Meet in Denver
Next week Sprocket is headed to DNN Summit to network with, learn from and share with fellow web techs. We’ve built websites for many years using various tools and folks have asked us: “Why DNN?” ...

Retail Spaces Offer a Fix to the Medical Space Shortage in Southern California

Recently, I wrote about the shortage of medical space and an increase in retail vacancies in Southern California right now. My suggestion was to have medical tenants lease space in retail centers as compared to an office or medical building that they traditionally leased space in. This may seem like an unusual suggestion to solve the problem, but recent news suggests that this issue is beginning to grow.

According to CoStar Group, the gaining US population is expected to drive demand for medical space with more than 200 million square feet of medical office space needed in the next decade:

Driven by an aging U.S. population, within 10 years the amount of medical office space needed is projected to be 16 percent more than today, based on current trends. That’s greater than the combined medical office space in New York, Los Angeles, Chicago, and Dallas–Fort Worth, the nation’s four largest medical office markets. This undeniable demographic trend in the U.S. is both a headwind for traditional office demand and an incredible tailwind for medical office demand in the coming years.

So, what are medical tenants to do with this shortage? Lease space in retail centers.  When you lease in a quality retail center, your business has good parking, signage, and retail visibility from shoppers at the retail center.  The main criteria for any business is usually the bottom line so, if being in a retail center increases your net income, wouldn’t you want to be there?  This is rule #1.

Retail space in southern California is undergoing a change.  The smaller to medium sized retail centers in particular are starting to become more restaurant/food and service focused as opposed to other types of retail uses.  Customers at retail centers want to enjoy their experience and be able to do as much as they can at one location.  So, with the foregoing in mind, wouldn’t many medical tenants fit in with this new retail trend of a retail landlord leasing to service providers like doctors and providing a better experience for the retail customer?  I think so.

Read more on this fix for Medical Space Shortage & Retail Vacancies in Southern California.

David Massie specializes in buying, selling and leasing office, medical/dental, retail and industrial buildings -especially off market ones that are hard to find in Southern California that only his clients are made aware of first.  Contact David now if you have interest in finding one for you:  david@djmcre.com or 805-217-0791.

7 Affordable Ways to say I Love You

This month, love is scheduled for the 14th, and you better be ready!  Social pressure and guilt are reserved for the unprepared.  When we were first married, my husband thought we would just stop in at a restaurant after work and celebrate.  It was a shock and disappointment when we discovered every restaurant in town had reservations and waiting lines until close to midnight.  Lesson learned: think ahead. So, some years we have deliberately celebrated the day before or after. 

Love is important and deserves to be celebrated more than one day a year but eating out or ordering long stem red roses can break the bank.  Still, it can be special even on a budget.  Here are seven ways to show your love (with or without a fancy restaurant reservation).

  1. Write a love note and put it on your Love’s computer, pillow or steering wheel.
  2. Cook (or order out) a favorite meal and eat it in front of the fireplace (with no TV on).
  3. Go for a walk together and afterward sit down and share a coffee, tea or hot chocolate.
  4. Do one of your Love’s normal chores (i.e. take out the trash, wash and dry the dishes) without being asked.
  5. Text a love note to your Honey in the middle of the day.
  6. Rent a movie (of the Lover’s choice) and snuggle together (provide a favorite snack).
  7. Fill a mason jar with Hershey Kisses and demonstrate a few!

The thing to always remember is that love, acceptance, trust and open relationships are precious gifts and need to be cultivated and celebrated regularly.

Happy Valentine’s Day!

New to Updating Online Content? Hacks to Make It Look Good!

New to Updating Online Content? Hacks to Make It Look Good!
This is an update to " 3 Tips for DIY Webmasters " dated 08/08/2011. User-friendly content management websites and email services have been around quite a while now and it’s never been simpler. ...

DJMCRE Closes Escrow in 30 Days on a Medical/Dental Property in Oxnard at Premium Price

David Massie of DJM Commercial Real Estate recently closed escrow on a medical/dental property in Oxnard, CA at 1600 W Gonzales Rd. This was a building in need of work that David was able to sell at a premium price for the seller he represented. In addition, the escrow was only 30 days compared to the normal 4 months or more. This is a prime example of why a seller or buyer should hire an experienced broker like David to successfully sell or buy a commercial building.

Remember, because of David’s experience directing some of the largest real estate companies in the US, he can help both tenants and landlords with any of their commercial real estate needs for any type of commercial real estate for leasing, buying, selling and acting as a legal expert witness.

So, why should a seller hire a broker and pay him a commission when a seller can do it on their own?

  • Simply put, the seller will not be able to get the maximum price that a good broker can. Many brokers have clients waiting in the wings to buy a property and these clients will pay top dollar if they are allowed to make the offer first.  Also, the price a broker is able to sell a property for more than pays for their commission.
  • Sellers don’t have the same marketing ability as a broker. The world has become international and your reach has to be international.  The dollars are flowing into the US from other countries right now and international buyers are willing to pay more many times.  Brokers also know what is needed in terms of a marketing package to interest buyers. It’s complicated, expensive, and time consuming to put this package together properly.
  • The timing of when to put the property up for sale is critical. When is the market peaking?  Is there a lot of competition on the market for sale now?  Good brokers will usually know what is for sale on the market as well as off market, but sellers won’t.
  • The repairs that you need to make to the property before you put it on the market are also important. Some are worth making and some aren’t.  A good broker usually knows what to recommend.
  • What should the asking price of the property for sale be? What if there are no comparable prices for the sales price because the sales price is higher and the property won’t appraise for the sales price and therefore might not sell for this price and waste everyone’s time?
  • There are many other factors in selling a commercial real estate property; but, in our opinion, it starts first and foremost with the right broker. Doing it on your own is always a mistake.  If you don’t hire the right broker or if you do it yourself, it will cost you.  We have seen it many times.

If you want to learn more about leasing, buying and/or selling any and all types of commercial spaces in California or if you have questions about any subject related to commercial real estate, please contact David Massie of DJM Commercial Real Estate at david@djmcre.com or 805-217-0791.

How to Create / Update your Team Member Profile

Are you a member of Synergy Business Connections but don't have your company information on the website? Are you not a member yet, but are thinking of joining and want to know how you and your business will be featured? Learn how easy it is to get your profile on the site...

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  • 15 September 2016
  • Number of views: 1586

Synergy Business Connections

Please read more about the rules and guidelines for our group.  

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  • 7 April 2015
  • Number of views: 2496

Some messages from our group...

What makes the Conejo Valley special, unique or interesting?

I like to call Thousand Oaks "the biggest little town in the country." Even though its size is well over 100,000 residents, it still has a small town feel. You are liable to see someone you know every time you go out. I also like the fact that it has protected itself from the blight that has ruined so many other communities in Southern California by restricting things such as billboards, building structure and height, paid parking lots, and corner strip malls. 

— Cary Ginell - VC On Stage