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Synergy Business Connections Team - Conejo Valley Chamber Mixpo Event - 2018

Synergy Business Connections | Passionate People with Personality

  • 21 June 2017
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  • 24 May 2017
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  • 26 April 2017
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Sunday, March 19th – The Conejo Valley Chapter of National Charity League, Inc. presented its annual fashion show and fundraiser “Modelette” and Let’s Create Something, Inc. helped set the stage. With music on que, elaborate lighting displays, LED screens and wireless communication systems, today’s fashion shows exemplify true theatrical events. Designers demand audio visual technology that underscores their style and makes a statement. For the twelfth consecutive year, Let’s Create Something, Inc. provided exclusive Audio Visual Support for WNCL’s fashion show. At LCS, Inc., we know the fashion show is all about the theme and we produce expertly directed AV Technology to help establish that theme.

MUSIC IS FASHION’S BEST FRIEND

Music provides a background and context for the fashion show. It sets the mood and underscores the designer’s statement. The right music paired with the perfect outfit transforms the model. She becomes a dancer or a character in a play. Spectators watch mesmerized as she struts to the beat down the catwalk with a certain boldness in her eye. Every year, LCS’s Joe “Klevin” Scott creates a custom playlist of current pop songs for Modelette. Klevin’s fun, energizing mixes set the models in motion and encourage audience engagement. Fashion is everywhere and music is its constant companion.

LIGHTING CREATES GLAMOUR

Spectacular lighting influences the mood as much as music. The two go hand in hand. Red, deep blue and purple lights create drama while bright colors create a fun and free feeling. Strong, deep colors set against powerful music sets the stage for dramatic ensembles and powerful entries while bright, light colors set against cheerful music sets the stage for light, airy ensembles and exciting surprises.

Call LCS, Inc. before your next fashion show and we will help you make it a true theatrical event!

The post LCS, Inc. Keeps the Runway Rockin’ for Conejo Valley’s National Charity League! appeared first on Let's Create Something, Inc..

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  • 24 March 2017
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With the average event budget allocating 15% to 20% for audio visual technology, how can event professionals make the most return on investment?  Randy Clark

Randy Clark, President of Let’s Create Something, Inc., offers a few insights.


Meeting Professionals International (MPI) reports 18 million events and meetings were organized in the U.S. in 2016 producing $280 billion in spending. The Event Industry contributes $115 billion to the national GDP.  Yet, whether it’s a corporate conference or a music concert, new and increased cost factors challenge meeting planners and organizers to come up with ways to creatively stretch their budgets.

MPI’s Industry Outlook reports increasingly high expectations among attendees for more innovative and tech-rich events. While, “More than ever, they [event planners] are doing more with less, and there is a focus on ROI,” says Bill Voegeli (MPI Georgia Chapter), president of Association Insights, the Atlanta-area research firm that conducts the survey.

(source: Meeting Professionals International)

When it comes to money, don’t be shy!

Share your event schematics with your Event Tech Specialist early in the planning phase and ask for suggestions where your budget is best utilized. A focused conversation about budget restraints gives vendors a clearer picture of your event’s specific priorities and, in some cases, a simple adjustment in equipment can lower your bottom line.

“When our customer is working with a tight budget, we always come up with a solution. We work closely with our clients because our goal is to ensure return business and referrals.”Randy Clark, President of Let's Create Something, Inc.
Shop around… Look outside the box.

While it may seem easier or more efficient to use in-house tech services, not every conference needs the same PA System, not every party needs an audio mixer.

As you evaluate event technology bids, make sure you compare apples to apples.Randy Clark, President of Let's Create Something, Inc.

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  • 17 March 2017
  • Number of views: 0

With the average event budget allocating 15% to 20% for audio visual technology, how can event professionals make the most return on investment?  Randy Clark

Randy Clark, President of Let’s Create Something, Inc., offers a few insights.


Meeting Professionals International (MPI) reports 18 million events and meetings were organized in the U.S. in 2016 producing $280 billion in spending. The Event Industry contributes $115 billion to the national GDP.  Yet, whether it’s a corporate conference or a music concert, new and increased cost factors challenge meeting planners and organizers to come up with ways to creatively stretch their budgets.

MPI’s Industry Outlook reports increasingly high expectations among attendees for more innovative and tech-rich events. While, “More than ever, they [event planners] are doing more with less, and there is a focus on ROI,” says Bill Voegeli (MPI Georgia Chapter), president of Association Insights, the Atlanta-area research firm that conducts the survey.

(source: Meeting Professionals International)

When it comes to money, don’t be shy!

Share your event schematics with your Event Tech Specialist early in the planning phase and ask for suggestions where your budget is best utilized. A focused conversation about budget restraints gives vendors a clearer picture of your event’s specific priorities and, in some cases, a simple adjustment in equipment can lower your bottom line.

“When our customer is working with a tight budget, we always come up with a solution. We work closely with our clients because our goal is to ensure return business and referrals.”Randy Clark, President of Let's Create Something, Inc.
Shop around… Look outside the box.

While it may seem easier or more efficient to use in-house tech services, not every conference needs the same PA System, not every party needs an audio mixer.

As you evaluate event technology bids, make sure you compare apples to apples.Randy Clark, President of Let's Create Something, Inc.

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  • 17 March 2017
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Westlake Village, CA – March 10, 2017

Whether the focus is Brand-Building, Community Awareness, Client-Building or Social Networking, live events and meetings foster relationships, learning and knowledge sharing. Face-to-face connections remain the most effective way to convert leads by offering potential clients or customers the opportunity to experience the look, feel and personality of your brand. Incorporating audio visual elements to events add a component of non-spoken communication as lighting and sound can support a brand identity or set the mood in a room. Great event planners know having the right Audio Visual technicians on-hand makes the difference between an event that sizzles or one that fizzles.

Cost factors involved with incorporating AV technology often cause event planners to cut corners.  With today’s technology, anyone with a smart phone may feel they have all they need to incorporate sound or, at least, some elements of recording and projection.  While this may seem like a logical way to avoid unnecessary expenses, top event planners know the all too expensive cost of a failed mic or projector. Professional AV technicians arrive on-site, with all the experience and gear necessary.

Skilled AV technicians know how to transform a designer’s concepts into real experiences. They consistently communicate with event designers from the planning stage to post production and, most importantly, throughout the actual event.  Professional, experienced technicians provide the backbone to any event, large or small, handling every detail including lighting and sound management, projection, camera operation and live-webcasting to video and recording.  They plan for room size and equipment installation requirements ensuring every element of the production connects with the senses of every person in attendance. This expertise only comes with on-the-job experience and a passion for staying abreast of the latest trends and technology.

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  • 10 March 2017
  • Number of views: 0

Westlake Village, CA – March 10, 2017

Whether the focus is Brand-Building, Community Awareness, Client-Building or Social Networking, live events and meetings foster relationships, learning and knowledge sharing. Face-to-face connections remain the most effective way to convert leads by offering potential clients or customers the opportunity to experience the look, feel and personality of your brand. Incorporating audio visual elements to events add a component of non-spoken communication as lighting and sound can support a brand identity or set the mood in a room. Great event planners know having the right Audio Visual technicians on-hand makes the difference between an event that sizzles or one that fizzles.

Cost factors involved with incorporating AV technology often cause event planners to cut corners.  With today’s technology, anyone with a smart phone may feel they have all they need to incorporate sound or, at least, some elements of recording and projection.  While this may seem like a logical way to avoid unnecessary expenses, top event planners know the all too expensive cost of a failed mic or projector. Professional AV technicians arrive on-site, with all the experience and gear necessary.

Skilled AV technicians know how to transform a designer’s concepts into real experiences. They consistently communicate with event designers from the planning stage to post production and, most importantly, throughout the actual event.  Professional, experienced technicians provide the backbone to any event, large or small, handling every detail including lighting and sound management, projection, camera operation and live-webcasting to video and recording.  They plan for room size and equipment installation requirements ensuring every element of the production connects with the senses of every person in attendance. This expertise only comes with on-the-job experience and a passion for staying abreast of the latest trends and technology.

The post Transforming your Live Event with Audio Visual Technology appeared first on Let's Create Something, Inc..

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  • 10 March 2017
  • Number of views: 0

 

WESTLAKE VILLAGE, CA – July 16, 2015
Most marketing professionals, business owners and industry experts have attended at least one trade show or industry event.  The goal of those presenting at these events is to show how and why they are leaders in their industry.  It is crucial to put your best foot forward at these events and show your target audience what you can do for them and their business.  One way to show this is to have the latest in technology and innovation working for you.  Be sure to take the steps to avoid costly technology mistakes at your next event.

358452789_b7ae1cd249_o

Top 4 Trade Show Technology Mistakes

1) Not Using Any Technology At All

When promoting your business print will only get you so far.  While it is important to have a take away flyer and a nice banner with your name on it, that will hardly set you apart from the booth next to you with 3 – 70′ monitors with custom videos on screen and a couple speakers with a microphone.  Even if your work truly is the best, it is important to look at least as good as the person next to you to attract the potential customer so they allow you to show them how and why you’re the best!

2) Using Outdated Technology

Everyone has that old laptop or tablet lying around.  Yes it works and it may be practical for daily use, however it doesn’t set you about from anyone else in your industry.  If you bring your outdated equipment to display how you are at the best, your potential customers may assume that you undervalue your work.  If you have the latest in equipment and technology, it shows that you value your company and are willing to invest in the latest and greatest.  Don’t have the latest in equipment? That’s okay, rent it! At LCS you can rent laptops, plasma screens and more!

1610931_942424229141149_1852015349900710072_n

3) Not Engaging Your Customer

You can use all the technology in the world, but if you’re not using it properly or optimizing it to accomplish your goals you are probably wasting your money.  If you’re running a slideshow of images on the screen and only using the laptop to run the slideshow, you’re not doing much to engage your customers.  It is important to have as many elements as you can reasonably manage to attract the widest audience possible.  Try having a custom video running while scrolling through examples of your work on an iPad, that way you can be engaging multiple customers at the same time.

4) Going Too Big (Or Too Small!)

Your set up should match the message you are trying to convey to your audience.  If you have a staff of 3 then it probably doesn’t make sense to have 4 iPads and 2 laptops.  If you are advertising your exceptional personal service, it is important to make sure that you do not go over the top with your visuals.  The same applies in reverse.  If you are trying to set your business ap Read more

  • 16 July 2015
  • Number of views: 0

 

WESTLAKE VILLAGE, CA – July 16, 2015
Most marketing professionals, business owners and industry experts have attended at least one trade show or industry event.  The goal of those presenting at these events is to show how and why they are leaders in their industry.  It is crucial to put your best foot forward at these events and show your target audience what you can do for them and their business.  One way to show this is to have the latest in technology and innovation working for you.  Be sure to take the steps to avoid costly technology mistakes at your next event.

358452789_b7ae1cd249_o

Top 4 Trade Show Technology Mistakes

1) Not Using Any Technology At All

When promoting your business print will only get you so far.  While it is important to have a take away flyer and a nice banner with your name on it, that will hardly set you apart from the booth next to you with 3 – 70′ monitors with custom videos on screen and a couple speakers with a microphone.  Even if your work truly is the best, it is important to look at least as good as the person next to you to attract the potential customer so they allow you to show them how and why you’re the best!

2) Using Outdated Technology

Everyone has that old laptop or tablet lying around.  Yes it works and it may be practical for daily use, however it doesn’t set you about from anyone else in your industry.  If you bring your outdated equipment to display how you are at the best, your potential customers may assume that you undervalue your work.  If you have the latest in equipment and technology, it shows that you value your company and are willing to invest in the latest and greatest.  Don’t have the latest in equipment? That’s okay, rent it! At LCS you can rent laptops, plasma screens and more!

1610931_942424229141149_1852015349900710072_n

3) Not Engaging Your Customer

You can use all the technology in the world, but if you’re not using it properly or optimizing it to accomplish your goals you are probably wasting your money.  If you’re running a slideshow of images on the screen and only using the laptop to run the slideshow, you’re not doing much to engage your customers.  It is important to have as many elements as you can reasonably manage to attract the widest audience possible.  Try having a custom video running while scrollin Read more

  • 16 July 2015
  • Number of views: 0
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12/11/2018 - Thousand Oaks State of the City Address & Luncheon


Join the City of Thousand Oaks and the Greater Conejo Valley Chamber of Commerce for the Thousand Oaks State of the City Address and Luncheon, featuring keynote speaker Andy Fox as the business community comes together to reflect on the past year with a focus on supporting the community through the recent tragedies. All are welcome.

Mayor Fox will address the current state of the City of Thousand Oaks, discuss projects completed during 2018 and offer insight of what is on the horizon for 2019.

State of the City Thousand Oaks Address and Luncheon
Tuesday, Dec. 11th from 11:30 a.m. - 1:30 p.m.
California Lutheran University - Gilbert Arena

Registration: 11:30-11:45 a.m.
Luncheon & Mayor's Address: 11:45 a.m.-1:30 p.m.
 
$50 per person; pre-registration required by Dec. 7, 2018.
 
Menu:
 
Italian Chop Salad
garbanzo beans / mozzarella / tomato / pepperoncini / roasted peppers / sweet onion / herb vinaigrette
 
Zinfandel Braised Short Ribs
served with mashed Yukon gold potatoes, asparagus spears and carrot soufflé
 
Strawberry Shortcake
 
Vegetarian Plate (upon request)  - Striped Butternut Squash Ravioli


 
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John Jell's Synergy Presentation on "Presentation Skills"

At our recent Synergy meeting, we had a great presentation on "Presentation Skills" from John Jell. John Jell is President of JELL Training & Consulting based in Agoura Hills and a Conejo Chamber member. JELL focuses on helping for-profit and non-profit organizations in the areas of people planning, leadership development, sales training, and public speaking training. Before starting his company, John spent 29 years in the corporate world, 25 of them with Fortune 500 companies Nestle and The Coca-Cola Company where he helped build North American leading divisions for both.  Here is a copy of his presentation as well as the audio of his presentation from the Synergy meeting as a resource to you!
 

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01/09/2019 - Emerging Leaders Happy Hour

Join fellow young professionals for an evening of networking and giveaways while enjoying complimentary appetizers and Happy Hour drink prices. Attendance is free and open to all young professionals between the ages of 21 and 39. Appetizers are complimentary but please come prepared to purchase your own beverages.
 

Emerging Leaders is sponsored by:

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12/20/2018 9:45 AM
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Synergy Business Connections Networking Group Meeting - Third Thursday

Join us for the second meeting of the month.  Please try to arrive by 9:45am for a prompt start at 10:00am.

The Conference Room at the Greater Conejo Valley Chamber of Commerce, 600 Hampshire Road, Suite #200, Westlake Village, CA 91361

Location: Greater Conejo Valley Chamber of Commerce

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1/3/2019 9:45 AM
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Synergy Business Connections Networking Group Meeting - First Thursday

Join us for the first meeting of the month. Please try to arrive by 9:45am for a prompt start at 10:00am.

The Conference Room at the Greater Conejo Valley Chamber of Commerce, 600 Hampshire Road, Suite #200, Westlake Village, CA 91361

Join Us / Register

Location: Greater Conejo Valley Chamber of Commerce

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Upcoming events

Business Categories

Synergy Business Connections helps businesses grow through relationship marketing and we follow the exclusive category format with one member per Conejo Chamber of Commerce business sub-category. Your business sub-category appears on your Conejo Chamber profile page, right under your business name, to see if your category is eligible. We welcome you to join us at a meeting as our guest to experience the Synergy network for yourself.

Member News

Top Articles of 2018: End of Year Review

Top Articles of 2018: End of Year Review
Let's take a look back at your favorite articles of 2018. Revisit your favorites and catch up on any you may have missed along the way. How Your Employees Can Help Grow Your Social Media Business ...

Successfully Negotiating the Commercial Real Estate Lease

This is my second article where I give insight into the world of a California commercial real estate broker. A commercial real estate broker leases/buys/sells commercial real estate (“CRE”) for you, the client (tenant/buyer/seller) of CRE space generally defined as office, retail and industrial.

As reminder from last time, there are four main things a good CRE broker does. They: find suitable locations, negotiate the offer, negotiate the lease itself (the many clauses), and are there when the client needs help thereafter with matters like construction, moving, future landlord disputes, terminating a lease early, etc.  The first article I wrote was about finding locations and this one will discuss negotiating the deal.

What makes a broker a good negotiator?  Knowledge and experience are the primary factors.  Most brokers simply don’t have successful negotiating experience and don’t know how to get the information they need to make the deal better for their clients.  They may have negotiated hundreds of deals, but if they didn’t do it correctly then they never learned the art of successful negotiation.  Too many brokers simply want to make a quick commission and move on to the next deal. This is especially true of those that have a quota to meet because they work for a large brokerage. An example of a negotiation I have done will explain this best.

On one large lease deal of about 50,000 sf I was hired to co-represent a tenant along with another broker they had already hired.  They did this primarily because they didn’t have full confidence in the other broker.  After I was hired, I saved over one million dollars and made about 80 lease changes in my client’s favor that were accepted by the landlord.  Why was I able to do this when the other broker wasn’t (even though this broker has been in business a long time)?  Because I had negotiated against this landlord before and knew where his bottom line was for the economics and lease clauses.  I had also worked hard at gathering information from other sources about the landlord. I gathered information about other deals he had made for both the economics and lease clause changes he had given to other tenants.  Finally, I postured that my client might relocate to another project if the landlord wasn’t fair. I went so far as to actually show my client other buildings to lease and/or even buy. This really worked to put some fear into the landlord and cause him to make my client a very good deal.

The size of the deal doesn’t matter and it works for both large and small deals.  Picking the right broker is the key to getting your best deal. You can never do as good, or even come close, if you try and negotiate the deal without a good broker.

Next time we will discuss successfully negotiating the clauses of the lease and what goes into that.  Most brokers and even attorneys don’t usually do this right; find out why.

If you have questions about any of the above topics or have any CRE needs please contact David Massie at david@djmcre.com or 805-217-0791.

How to Keep your Website’s SEO Machine Running

How to Keep your Website’s SEO Machine Running
Search Engine Optimization is never a one-and-done task. In fact, regularly tending to your website is the third important support of your SEO foundation. We have been discussing why all of your SEO ...

Omnichannel Marketing is the Future

Omnichannel Marketing is the Future
If you’re a marketer or a business owner, you obviously have an idea of the approach you are taking to market your business or products. Recently, we’ve been hearing more and more about multichannel ...

Omnichannel Marketing is the Future

Omnichannel Marketing is the Future
If you’re a marketer or a business owner, you obviously have an idea of the approach you are taking to market your business or products. Recently, we’ve been hearing more and more about multichannel ...

How to Create / Update your Team Member Profile

Are you a member of Synergy Business Connections but don't have your company information on the website? Are you not a member yet, but are thinking of joining and want to know how you and your business will be featured? Learn how easy it is to get your profile on the site...

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  • 15 September 2016
  • Number of views: 1490

Synergy Business Connections

Please read more about the rules and guidelines for our group.  

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  • 7 April 2015
  • Number of views: 2419

Some messages from our group...

What makes the Conejo Valley special, unique or interesting?

I like to call Thousand Oaks "the biggest little town in the country." Even though its size is well over 100,000 residents, it still has a small town feel. You are liable to see someone you know every time you go out. I also like the fact that it has protected itself from the blight that has ruined so many other communities in Southern California by restricting things such as billboards, building structure and height, paid parking lots, and corner strip malls. 

— Cary Ginell - VC On Stage