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Synergy Business Connections Team - Conejo Valley Chamber Mixpo Event - 2018

Synergy Business Connections | Passionate People with Personality

  • 21 June 2017
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  • 24 May 2017
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  • 26 April 2017
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Sunday, March 19th – The Conejo Valley Chapter of National Charity League, Inc. presented its annual fashion show and fundraiser “Modelette” and Let’s Create Something, Inc. helped set the stage. With music on que, elaborate lighting displays, LED screens and wireless communication systems, today’s fashion shows exemplify true theatrical events. Designers demand audio visual technology that underscores their style and makes a statement. For the twelfth consecutive year, Let’s Create Something, Inc. provided exclusive Audio Visual Support for WNCL’s fashion show. At LCS, Inc., we know the fashion show is all about the theme and we produce expertly directed AV Technology to help establish that theme.

MUSIC IS FASHION’S BEST FRIEND

Music provides a background and context for the fashion show. It sets the mood and underscores the designer’s statement. The right music paired with the perfect outfit transforms the model. She becomes a dancer or a character in a play. Spectators watch mesmerized as she struts to the beat down the catwalk with a certain boldness in her eye. Every year, LCS’s Joe “Klevin” Scott creates a custom playlist of current pop songs for Modelette. Klevin’s fun, energizing mixes set the models in motion and encourage audience engagement. Fashion is everywhere and music is its constant companion.

LIGHTING CREATES GLAMOUR

Spectacular lighting influences the mood as much as music. The two go hand in hand. Red, deep blue and purple lights create drama while bright colors create a fun and free feeling. Strong, deep colors set against powerful music sets the stage for dramatic ensembles and powerful entries while bright, light colors set against cheerful music sets the stage for light, airy ensembles and exciting surprises.

Call LCS, Inc. before your next fashion show and we will help you make it a true theatrical event!

The post LCS, Inc. Keeps the Runway Rockin’ for Conejo Valley’s National Charity League! appeared first on Let's Create Something, Inc..

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  • 24 March 2017
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With the average event budget allocating 15% to 20% for audio visual technology, how can event professionals make the most return on investment?  Randy Clark

Randy Clark, President of Let’s Create Something, Inc., offers a few insights.


Meeting Professionals International (MPI) reports 18 million events and meetings were organized in the U.S. in 2016 producing $280 billion in spending. The Event Industry contributes $115 billion to the national GDP.  Yet, whether it’s a corporate conference or a music concert, new and increased cost factors challenge meeting planners and organizers to come up with ways to creatively stretch their budgets.

MPI’s Industry Outlook reports increasingly high expectations among attendees for more innovative and tech-rich events. While, “More than ever, they [event planners] are doing more with less, and there is a focus on ROI,” says Bill Voegeli (MPI Georgia Chapter), president of Association Insights, the Atlanta-area research firm that conducts the survey.

(source: Meeting Professionals International)

When it comes to money, don’t be shy!

Share your event schematics with your Event Tech Specialist early in the planning phase and ask for suggestions where your budget is best utilized. A focused conversation about budget restraints gives vendors a clearer picture of your event’s specific priorities and, in some cases, a simple adjustment in equipment can lower your bottom line.

“When our customer is working with a tight budget, we always come up with a solution. We work closely with our clients because our goal is to ensure return business and referrals.”Randy Clark, President of Let's Create Something, Inc.
Shop around… Look outside the box.

While it may seem easier or more efficient to use in-house tech services, not every conference needs the same PA System, not every party needs an audio mixer.

As you evaluate event technology bids, make sure you compare apples to apples.Randy Clark, President of Let's Create Something, Inc.

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  • 17 March 2017
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With the average event budget allocating 15% to 20% for audio visual technology, how can event professionals make the most return on investment?  Randy Clark

Randy Clark, President of Let’s Create Something, Inc., offers a few insights.


Meeting Professionals International (MPI) reports 18 million events and meetings were organized in the U.S. in 2016 producing $280 billion in spending. The Event Industry contributes $115 billion to the national GDP.  Yet, whether it’s a corporate conference or a music concert, new and increased cost factors challenge meeting planners and organizers to come up with ways to creatively stretch their budgets.

MPI’s Industry Outlook reports increasingly high expectations among attendees for more innovative and tech-rich events. While, “More than ever, they [event planners] are doing more with less, and there is a focus on ROI,” says Bill Voegeli (MPI Georgia Chapter), president of Association Insights, the Atlanta-area research firm that conducts the survey.

(source: Meeting Professionals International)

When it comes to money, don’t be shy!

Share your event schematics with your Event Tech Specialist early in the planning phase and ask for suggestions where your budget is best utilized. A focused conversation about budget restraints gives vendors a clearer picture of your event’s specific priorities and, in some cases, a simple adjustment in equipment can lower your bottom line.

“When our customer is working with a tight budget, we always come up with a solution. We work closely with our clients because our goal is to ensure return business and referrals.”Randy Clark, President of Let's Create Something, Inc.
Shop around… Look outside the box.

While it may seem easier or more efficient to use in-house tech services, not every conference needs the same PA System, not every party needs an audio mixer.

As you evaluate event technology bids, make sure you compare apples to apples.Randy Clark, President of Let's Create Something, Inc.

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  • 17 March 2017
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Westlake Village, CA – March 10, 2017

Whether the focus is Brand-Building, Community Awareness, Client-Building or Social Networking, live events and meetings foster relationships, learning and knowledge sharing. Face-to-face connections remain the most effective way to convert leads by offering potential clients or customers the opportunity to experience the look, feel and personality of your brand. Incorporating audio visual elements to events add a component of non-spoken communication as lighting and sound can support a brand identity or set the mood in a room. Great event planners know having the right Audio Visual technicians on-hand makes the difference between an event that sizzles or one that fizzles.

Cost factors involved with incorporating AV technology often cause event planners to cut corners.  With today’s technology, anyone with a smart phone may feel they have all they need to incorporate sound or, at least, some elements of recording and projection.  While this may seem like a logical way to avoid unnecessary expenses, top event planners know the all too expensive cost of a failed mic or projector. Professional AV technicians arrive on-site, with all the experience and gear necessary.

Skilled AV technicians know how to transform a designer’s concepts into real experiences. They consistently communicate with event designers from the planning stage to post production and, most importantly, throughout the actual event.  Professional, experienced technicians provide the backbone to any event, large or small, handling every detail including lighting and sound management, projection, camera operation and live-webcasting to video and recording.  They plan for room size and equipment installation requirements ensuring every element of the production connects with the senses of every person in attendance. This expertise only comes with on-the-job experience and a passion for staying abreast of the latest trends and technology.

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  • 10 March 2017
  • Number of views: 0

Westlake Village, CA – March 10, 2017

Whether the focus is Brand-Building, Community Awareness, Client-Building or Social Networking, live events and meetings foster relationships, learning and knowledge sharing. Face-to-face connections remain the most effective way to convert leads by offering potential clients or customers the opportunity to experience the look, feel and personality of your brand. Incorporating audio visual elements to events add a component of non-spoken communication as lighting and sound can support a brand identity or set the mood in a room. Great event planners know having the right Audio Visual technicians on-hand makes the difference between an event that sizzles or one that fizzles.

Cost factors involved with incorporating AV technology often cause event planners to cut corners.  With today’s technology, anyone with a smart phone may feel they have all they need to incorporate sound or, at least, some elements of recording and projection.  While this may seem like a logical way to avoid unnecessary expenses, top event planners know the all too expensive cost of a failed mic or projector. Professional AV technicians arrive on-site, with all the experience and gear necessary.

Skilled AV technicians know how to transform a designer’s concepts into real experiences. They consistently communicate with event designers from the planning stage to post production and, most importantly, throughout the actual event.  Professional, experienced technicians provide the backbone to any event, large or small, handling every detail including lighting and sound management, projection, camera operation and live-webcasting to video and recording.  They plan for room size and equipment installation requirements ensuring every element of the production connects with the senses of every person in attendance. This expertise only comes with on-the-job experience and a passion for staying abreast of the latest trends and technology.

The post Transforming your Live Event with Audio Visual Technology appeared first on Let's Create Something, Inc..

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  • 10 March 2017
  • Number of views: 0

 

WESTLAKE VILLAGE, CA – July 16, 2015
Most marketing professionals, business owners and industry experts have attended at least one trade show or industry event.  The goal of those presenting at these events is to show how and why they are leaders in their industry.  It is crucial to put your best foot forward at these events and show your target audience what you can do for them and their business.  One way to show this is to have the latest in technology and innovation working for you.  Be sure to take the steps to avoid costly technology mistakes at your next event.

358452789_b7ae1cd249_o

Top 4 Trade Show Technology Mistakes

1) Not Using Any Technology At All

When promoting your business print will only get you so far.  While it is important to have a take away flyer and a nice banner with your name on it, that will hardly set you apart from the booth next to you with 3 – 70′ monitors with custom videos on screen and a couple speakers with a microphone.  Even if your work truly is the best, it is important to look at least as good as the person next to you to attract the potential customer so they allow you to show them how and why you’re the best!

2) Using Outdated Technology

Everyone has that old laptop or tablet lying around.  Yes it works and it may be practical for daily use, however it doesn’t set you about from anyone else in your industry.  If you bring your outdated equipment to display how you are at the best, your potential customers may assume that you undervalue your work.  If you have the latest in equipment and technology, it shows that you value your company and are willing to invest in the latest and greatest.  Don’t have the latest in equipment? That’s okay, rent it! At LCS you can rent laptops, plasma screens and more!

1610931_942424229141149_1852015349900710072_n

3) Not Engaging Your Customer

You can use all the technology in the world, but if you’re not using it properly or optimizing it to accomplish your goals you are probably wasting your money.  If you’re running a slideshow of images on the screen and only using the laptop to run the slideshow, you’re not doing much to engage your customers.  It is important to have as many elements as you can reasonably manage to attract the widest audience possible.  Try having a custom video running while scrolling through examples of your work on an iPad, that way you can be engaging multiple customers at the same time.

4) Going Too Big (Or Too Small!)

Your set up should match the message you are trying to convey to your audience.  If you have a staff of 3 then it probably doesn’t make sense to have 4 iPads and 2 laptops.  If you are advertising your exceptional personal service, it is important to make sure that you do not go over the top with your visuals.  The same applies in reverse.  If you are trying to set your business ap Read more

  • 16 July 2015
  • Number of views: 0

 

WESTLAKE VILLAGE, CA – July 16, 2015
Most marketing professionals, business owners and industry experts have attended at least one trade show or industry event.  The goal of those presenting at these events is to show how and why they are leaders in their industry.  It is crucial to put your best foot forward at these events and show your target audience what you can do for them and their business.  One way to show this is to have the latest in technology and innovation working for you.  Be sure to take the steps to avoid costly technology mistakes at your next event.

358452789_b7ae1cd249_o

Top 4 Trade Show Technology Mistakes

1) Not Using Any Technology At All

When promoting your business print will only get you so far.  While it is important to have a take away flyer and a nice banner with your name on it, that will hardly set you apart from the booth next to you with 3 – 70′ monitors with custom videos on screen and a couple speakers with a microphone.  Even if your work truly is the best, it is important to look at least as good as the person next to you to attract the potential customer so they allow you to show them how and why you’re the best!

2) Using Outdated Technology

Everyone has that old laptop or tablet lying around.  Yes it works and it may be practical for daily use, however it doesn’t set you about from anyone else in your industry.  If you bring your outdated equipment to display how you are at the best, your potential customers may assume that you undervalue your work.  If you have the latest in equipment and technology, it shows that you value your company and are willing to invest in the latest and greatest.  Don’t have the latest in equipment? That’s okay, rent it! At LCS you can rent laptops, plasma screens and more!

1610931_942424229141149_1852015349900710072_n

3) Not Engaging Your Customer

You can use all the technology in the world, but if you’re not using it properly or optimizing it to accomplish your goals you are probably wasting your money.  If you’re running a slideshow of images on the screen and only using the laptop to run the slideshow, you’re not doing much to engage your customers.  It is important to have as many elements as you can reasonably manage to attract the widest audience possible.  Try having a custom video running while scrollin Read more

  • 16 July 2015
  • Number of views: 0
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10/17/2018 - Networking at Night Mixer


Monthly Networking at Night mixers provide a great outlet to relax, meet new and seasoned members, and network 'til the sun goes down. Make sure to bring plenty of business cards! OrangeTwist is located at The Shoppes at Westlake Village
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10/6/2018 10:30 AM - 11:00 AM
91031

The Burt Williamson Show: Radio Program on Money Matters

Introducing The Burt Williamson Show

The new show will cover important matters that affect the financial lives of business owners, baby boomers, and their families. Oh, it’s presented in plain English, too.

Hear ways you can become a better steward of your finances and have less financial stress, so you can focus on the other things that are really important in your life.

Please listen in on Saturday mornings at 10:30 a.m. on 98.3 FM KDAR radio to hear the 25 minute show. 
A podcast of the interview will be available later next week.

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10/13/2018 10:30 AM - 11:00 AM
91031

The Burt Williamson Show: Radio Program on Money Matters

Introducing The Burt Williamson Show

The new show will cover important matters that affect the financial lives of business owners, baby boomers, and their families. Oh, it’s presented in plain English, too.

Hear ways you can become a better steward of your finances and have less financial stress, so you can focus on the other things that are really important in your life.

Please listen in on Saturday mornings at 10:30 a.m. on 98.3 FM KDAR radio to hear the 25 minute show. 
A podcast of the interview will be available later next week.

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11/1/2018 9:45 AM
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Synergy Business Connections Networking Group Meeting - First Thursday

Join us for the first meeting of the month. Please try to arrive by 9:45am for a prompt start at 10:00am.

The Conference Room at the Greater Conejo Valley Chamber of Commerce, 600 Hampshire Road, Suite #200, Westlake Village, CA 91361

Join Us / Register

Location: Greater Conejo Valley Chamber of Commerce

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Upcoming events

Business Categories

Synergy Business Connections helps businesses grow through relationship marketing and we follow the exclusive category format with one member per Conejo Chamber of Commerce business sub-category. Your business sub-category appears on your Conejo Chamber profile page, right under your business name, to see if your category is eligible. We welcome you to join us at a meeting as our guest to experience the Synergy network for yourself.

Member News

Why Use a Commercial Real Estate Broker (and what they actually do for you…)

In this series, I will be giving insight into the world of a California commercial real estate broker that leases, buys or sells commercial real estate (CRE) for you, the client. The client is the tenant, buyer or seller of CRE space generally defined as office, retail and industrial.

There are four main things a good CRE broker does: They find suitable locations, negotiate the offer, negotiate the lease clauses, and are there when the client needs help thereafter with matters like construction, moving, future landlord disputes, terminating a lease early, etc.

The first thing a CRE broker does that might seem obvious and easy is finding you locations that fit your criteria.  We normally go on a proprietary website like CoStar that the client doesn’t have access to (a subscription to Costar is expensive and you have to learn how to use the software) and run a search for what you are looking for.  This isn’t as easy as it sounds.  If a broker doesn’t know how to use the software correctly and set up the searches correctly (including keeping a search active so that if a new listing appears that fits your criteria the broker is alerted right away), you won’t find all the possible locations.  Also, consider that many listing brokers for landlords/sellers don’t input the information correctly into the software or even keep the information updated. This makes it difficult to then find applicable properties for a client correctly.  It takes quite a bit of time to do a search correctly.

Seems easy enough; why can’t a client simply find a website like CoStar and do this search themselves?  After all, there are CRE oriented websites like Loopnet or City Feet or Office.com and others that state they have the CRE listings available at no cost, right?  The main problem with these sites is that they don’t have anywhere near all of the listings that CoStar does.  Loopnet, for example, is now owned by CoStar and Loopnet makes brokers and landlords pay to have their properties listed on this site so this site doesn’t list the properties available for those that aren’t willing to pay to do so.  Also, for whatever reason, sites other than CoStar simply aren’t used by CRE brokers because CoStar pretty much has a monopoly on most all listings and other kinds of data like comps.  So, if the client wants to do it themselves they won’t be able to find all of the available properties but only a small fraction thereof.

Then there are the off market non listed properties that you can’t find even on CoStar or other websites.  A good broker has connections to landlords/sellers and other brokers that don’t use listing services or that simply haven’t listed the location yet.  Staying in touch with the aforementioned people pays high dividends to my clients, but again it takes quite a bit of time and good record keeping to do so.

A good broker truly does use their expertise, experience and connections to get you the very best outcome. Next time, our topic will focus on successfully negotiating the deal and what goes into that.  Negotiating correctly is an art unto itself.

If you have questions about any of the above topics or have any CRE needs please contact David Massie at david@djmcre.com or 805-217-0791.

How Are You Measuring Your Offline Analytics?

How Are You Measuring Your Offline Analytics?
Between Google Analytics, Facebook Insights and all the other online data collections, business owners have more ways to track their marketing efforts than ever before. But what about your offline ...

Set Up Shopping on Your Instagram Account: Sell Directly to Customers

Set Up Shopping on Your Instagram Account: Sell Directly to Customers
With the huge leap in popularity in recent years, it’s no wonder that Instagram is expanding its capabilities to include new tools to help people buy and sell on the platform. People are flocking to ...

West Coast Real Estate, Will it Continue to Boom or Will it Bust?

History would say that West Coast commercial real estate market success should be ending very soon. Kevin Shannon, co-head of U.S. Capital Markets for Newmark Knight Frank, has a different opinion:

If there is a downturn, Shannon does not expect it to be as “dramatic” as it was a decade ago. “When the game ends, it will be a short spring training, and we’ll be back playing ball again,” Shannon added. […] “If you look at the engines of real estate on the West Coast: If you build it, they will come,” he said. As long as things continue to go well, Shannon said he thinks next June would mark the longest recovery in history. […] The West Coast commercial real estate market is faring well, and the good news does not appear to be ending very soon, according to some of Los Angeles’ top commercial real estate experts.

I wholeheartedly disagree with the view posed here. This broker from CBRE thinks that the buying and selling market for commercial real estate (CRE) is in the 7th inning, but I think it’s in the 12th inning.  If you want to learn more about buying or selling CRE at the right time and why brokers like this think it’s always a good time to buy or sell CRE (why not, they make a commission whether you the buyer or seller lose money or not) contact David Massie at david@djmcre.com for more details.  I have successfully bought and sold properties ranging in size from about 1,000 sf to millions of square feet and ranging in price from about $100,000 to $100 million.

Choosing Between a Facebook Page and a Profile

Choosing Between a Facebook Page and a Profile
People use Facebook Profiles. Businesses use Facebook Pages. But which should you choose if you and your brand are one in the same?   Speakers, actors, coaches, musicians, bloggers – many ...

How to Create / Update your Team Member Profile

Are you a member of Synergy Business Connections but don't have your company information on the website? Are you not a member yet, but are thinking of joining and want to know how you and your business will be featured? Learn how easy it is to get your profile on the site...

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  • 15 September 2016
  • Number of views: 1403

Synergy Business Connections

Please read more about the rules and guidelines for our group.  

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  • 7 April 2015
  • Number of views: 2339

Some messages from our group...

What makes the Conejo Valley special, unique or interesting?

I like to call Thousand Oaks "the biggest little town in the country." Even though its size is well over 100,000 residents, it still has a small town feel. You are liable to see someone you know every time you go out. I also like the fact that it has protected itself from the blight that has ruined so many other communities in Southern California by restricting things such as billboards, building structure and height, paid parking lots, and corner strip malls. 

— Cary Ginell - VC On Stage