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Synergy Business Connections | Passionate People with Personality

Mailer Project Meeting

Event date: 3/5/2015 10:00 AM Export event

Synergy Members!

The Mailer Meeting is scheduled this Thursday after the Synergy Meeting! We will meet to discuss the advertising mailer project.  Our intention is for Synergy to send out a quarterly mailer to ALL of its 1800 Chamber members. This is an outstanding opportunity for you to "MAKE A BIG VERY IMPRESSION" with a little budget!   You can present your special business propositions, discounts to Chamber members, talk business-to-business with your fellow Chamber members, and more for a fraction of what it would cost to do it alone.

We will be running 1/2 page and full page ad inserts and are limiting the number of inserts to a max of 20. 
  
Each member will be responsible for delivering printed copies of your full page or 1/2 page advertisement.
 
If 20 members participate, the cost per member will be apx. $85.00 for 1/2 page inserts and $170.00 for full page inserts. This is an excellent opportunity for members!

We will be meeting on Thursday after the Synergy meeting, so plan on sticking around after the meeting for more information and to sign up.


If you are not a Synergy Business Connection member, feel free to come to a meeting and check us out: read here for more information. 

 
  • 2 March 2015
  • Number of views: 1085
Categories: Synergy Meetings
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Debbie Soden

Debbie SodenDebbie Soden

The Debbie Soden Team cares more about people than properties. Sit down with us and share your real estate goals. Together, we’ll find the home solution that’s just right for you. Are you buying a home? Selling a home? Either one ranks as one of the most stressful events of a person’s life!

Other posts by Debbie Soden

Full biography

Full biography

The Debbie Soden Team cares more about people than properties. Sit down with us and share your real estate goals. Together, we’ll find the home solution that’s just right for you.

Are you buying a home? Selling a home? Either one ranks as one of the most stressful events of a person’s life! Because you don’t have time to stress, the Debbie Soden Team members do all we can to make the process as painless as possible.

We are your full service real estate experts in the Conejo Valley, specializing in the communities of Westlake Village, Thousand Oaks, Agoura and Oak Park as well as the west Los Angeles area.

When you need to sell, we can help you figure out what your home is worth to price it right. Or calculate expected mortgage payments when you’re house-shopping by using our mortgage calculator. And when you’re ready to purchase your new dream home, we can help you prepare with a loan quote.

While the foreclosure crisis has subsided in recent months, there are still bargains to be found if you’re looking for distressed listings. The Debbie Soden Team is certified to facilitate foreclosures and short sales on both sides of the table. Just ask us – we’re ready to help!

So let’s start the conversation! Browse our Listings and check out our Resources Page. Then contact us and stop stressing! We’re here for you.

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Synergy Business Connections helps businesses grow through relationship marketing and we follow the exclusive category format with one member per Conejo Chamber of Commerce business sub-category. Your business sub-category appears on your Conejo Chamber profile page, right under your business name, to see if your category is eligible. We welcome you to join us at a meeting as our guest to experience the Synergy network for yourself.

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How a Broker Successfully Negotiates the Commercial Real Estate Lease

This is my third article in a series where I give insight into the world of a California commercial real estate broker. A commercial real estate broker leases/buys/sells commercial real estate (CRE) for the client (tenant/buyer/seller). Commercial real estate is defined for this article as office, retail and industrial spaces.

As reminder from last time, there are four main things a good CRE broker does. They: find suitable locations, negotiate the offer, negotiate the lease itself (the many clauses) and are there when the client needs help thereafter. The first article I wrote was about finding locations; the second about negotiating the major deal points and this third one will discuss negotiating the lease.

Most brokers and even many attorneys don’t negotiate the lease properly.  Why?  For brokers, many of them simply don’t know what most of the clauses mean and/or simply don’t have the experience to negotiate them properly.  For attorneys, it usually has to do with them not specializing in lease contracts and, again, not having enough experience and knowledge to do it properly.   Both brokers and attorneys many times specialize in only one area, like office or retail or industrial leases, but not all of them so it’s best to get one that specializes in the lease you are negotiating.

The main problem with using a broker or attorney that isn’t experienced and knowledgeable enough at negotiating a lease is that it will usually cost the tenant money and/or problems later on.  There are many clauses in leases that can bankrupt a tenant even when their rent is low like only $1,000 per month. These include insurance clauses, indemnification clauses, operating expense share clauses, maintenance provisions and more.  Therefore, it’s not the size of the deal that matters, it’s what was agreed to in the lease that matters.  A tenant should tread carefully here. I recommend using both an experienced broker and a specific commercial real estate attorney for a lease. In cases like this, two sets of experienced eyes are better than one.  I have saved my clients a lot of money by doing the lease review first and then sending it to their attorney to review thereafter.

After negotiating over 1,000 leases, and over 100 leases per year for many years, I have the experience to really help a tenant in this area.  It’s not something most brokers can do.  Pick a broker that can help you  properly in this area and you will sleep much better at night. When searching, you will find that the list of brokers with this type of expertise is very narrow.  Landlords  usually have a good real estate attorney create their lease and the bigger ones have their attorneys negotiate the lease clauses. Because of this, you really need to even the odds and have someone that specializes in lease negotiating on your side.

Picking the right broker is the key to getting your best deal. You can never do as well, or even come close, if you try and negotiate the deal without a good broker.

Next time, in the final article in this series, we will discuss how a broker can help their client after a lease is signed for items like construction, moving, landlord disputes, terminating a lease early, etc.  Most brokers, unfortunately, cannot do much here as they simply lack the experience and/or knowledge to do so.

If you have questions about any of the above topics or have any CRE needs, please contact David Massie at david@djmcre.com or 805-217-0791.

Resolution or Resolve

It’s already the first week of the new year and I haven’t landed on any resolutions yet.  My usual ones – lose 10 pounds, go to the gym more, read more books – seem like a repeat of last year and a cop out.  Plus, I normally stick to these for a few weeks and then quit.  My resolutions feel more like a guilty obligation rather than a life changing, driving force.

This morning someone asked me not what my new year’s resolutions are but what do I really want this year.  That question seems more significant than just going to the gym three times a week instead of two.  It made me stop and think “what do I really and truly want?”  My focus needs to be on importance rather than the superficial.

So this year I want to be more content with what I have, to enjoy at least one beautiful thing each day, to speak with kindness and patience when my first inclination is to condemn or hurt, to trust God to protect and provide instead of stressing with what I still need to do, to be calm, to be generous, to forgive myself without giving up on me, and to let go of my right to be right.

I still would like to lose 10 pounds, go more often to the gym and read thoughtful books.  But what I really want is to become a person of peace with myself, with others and with God. 

I challenge you to answer this question, “What do you really want this year?”  It’s worth the effort.

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Are you a member of Synergy Business Connections but don't have your company information on the website? Are you not a member yet, but are thinking of joining and want to know how you and your business will be featured? Learn how easy it is to get your profile on the site...

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Some messages from our group...

What makes the Conejo Valley special, unique or interesting?

I like to call Thousand Oaks "the biggest little town in the country." Even though its size is well over 100,000 residents, it still has a small town feel. You are liable to see someone you know every time you go out. I also like the fact that it has protected itself from the blight that has ruined so many other communities in Southern California by restricting things such as billboards, building structure and height, paid parking lots, and corner strip malls. 

— Cary Ginell - VC On Stage