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News and Updates from our Team Members

FTC Has Updated Disclosure Guidelines for Social Media Marketers
Well, for the first time since 2010 the Federal Trade Commission (FTC) has updated its FAQ page for endorsement requirements. For those who are unfamiliar, the FTC is the agency that enforces U.S. ... Read Original Article
This month, we’re focusing on Eye Health and honing in on cataracts. According to Prevent Blindness America’s Vision Problems in the U.S. report, more than 24 million Americans age 40 and older have cataracts. By age 80, more than half of all Americans will have cataracts. Every year in the U.S., more than one million cataract surgeries are performed. Cataract surgeries are performed without complication in 95 percent of cases. Why do cataracts form? Cataract is probably caused by changes related to aging. Throughout our lives, our bodies replace old cells with new ones. As we grow older, the old cells in our eye’s lens build up and block light as it tries to pass through. The end result is cloudy vision. Besides getting older, other factors may cause cataract to form. Eye infections, some medicines (such as steroids), injuries or exposure to intense heat or radiation may cause cataract. Too much exposure to non-visible sunlight (called UV or ultraviolet light) and various diseases, such as diabetes or metabolic disorders, may also contribute to cataracts. What are the types of cataract? Age-related: 95 of cataract are age-related, usually after age 40. Congential: These are present at birth, usually caused by infection or inflammation during pregnancy, possibly inherited. Traumatic: Lens damage from a hard blow, cut, puncture, intense heat or chemical burn may cause cataract. Secondary: Some medicines, eye disease, eye infection, or diseases cause these cataracts. How can the eye doctor tell if I have cataracts? Everyone who gets cataracts experiences it differently. But a person with cataracts commonly experiences cloudy or blurry vision. Lights may cause a glare, seem too dim or seem too bright. It may be hard to read or drive, especially at night. If you have cataracts, you may see halos around lights, such as car headlights, that make it hard to focus clearly. Colors may not seem as bright as they used to be. Or you may have to change your eyeglass... Read Original Article
Joint Commission presents BrightStar Care with 2014 EC4Q award during the national home care franchise’s annual conference. The Joint Commission recently announced that BrightStar Care has earned the 2015 Enterprise Champion for Quality award for the third consecutive year. For the third year in a row, The Joint Commission has honored BrightStar Care with the prestigious Enterprise Champion for Quality Award. BrightStar Care is the only national home care franchise to receive this distinction every year since the award’s inception. BrightStar Care recently conducted a third-party research study that shows that women aged 45-64 identify trust and high standards as two of the most important attributes they look for when selecting a professional in-home care service provider for a loved one. Some healthcare organizations — including hospitals, doctor’s offices, nursing homes, and in-home care providers — seek accreditation by The Joint Commission to validate their commitment to and delivery of the highest clinical standards. When an organization earns Joint Commission Accreditation, it receives the Gold Seal of Approval that is a public symbol of the organization’s commitment to the highest standards in healthcare. Each BrightStar Care franchise is required to attain Joint Commission Accreditation. “One is an accomplishment. Two is a pattern. Three is a dynasty,” said Margherita Labson, Executive Director of the Joint Commission’s Home Care Accreditation program, on BrightStar Care receiving this award for the third consecutive year in a recent blog post about the award. “This award is a testament of the BrightStar Care commitment to ensuring that the franchise brand is consistently associated with the highest quality of client care services available,” Labson sad. “BrightStar Care alone holds this unique recognition in the growing market of health care franchisors. It’s a tremendous accomplishment to be awarded the Enterprise Champion for Quality Award by The... Read Original Article
“Like We Always Do” Is a Lousy Strategy
Regardless of whether you’re running a company or a not-for-profit, doing business “like we always do” is a sure recipe for stagnation or outright failure. It may seem easier to fall back on old ... Read Original Article
THEY ARE BACK INSURANCE APPRAISAL YESTERDAY AND TODAY By: Gidon R. Vardi, Ph.D   In a December 1996 article published in Claims magazine the author declared “for better or worse the good ol’ days are gone forever. Signing an award on the hood of a truck is only a romantic notion to be resurrected someday […] Read Original Article
A cataract is a clouding of the lens in the eye leading to a decrease in vision. They may affect one or both eyes. Often they develop slowly. Symptoms may include faded colors, blurry vision, halos around light, trouble with bright lights, and trouble seeing at night. This may result in trouble driving, reading, or recognizing faces. Poor vision may also result in an increased risk of falling and depression. While cataracts affects more than 24 million Americans age 40 and older, the disease can occur among young adults or children. According to Prevent Blindness America, risk factors that may lead to getting cataracts at a younger age include: Intense heat or long-term exposure to UV rays from the sun Certain diseases, such as diabetes Inflammation of the eye Hereditary influences Events before birth, such as German measles in the mother Long-term steroid use Severe long-term nearsightedness Eye injuries Eye diseases Smoking Some research centers are studying the link between vitamins E and C and cataract prevention. However, it will be many years before the studies can determine if these vitamins actually reduce a person’s risk of cataracts. Until then, it’s best not to take these vitamins in large doses unless they have been prescribed by your doctor. In terms of treatment, cataract removal is elective surgery, which means it is the patient’s choice when to undergo the procedure. Most people need surgery when the cataract causes enough vision loss to interfere with work, play or other day-to-day tasks. You, your eye doctor, and family members should decide together when and if surgery is needed. Surgery is the only proven treatment for cataracts. Simple medicines or eye drops aren’t effective. But cataract surgery is a delicate operation. Yet, it is one of the safest operations done today. More than 95 percent of surgeries are successful. Fewer than 5 percent of cases have complications such as inflammation, bleeding, infection and retinal detachment. In... Read Original Article
  WESTLAKE VILLAGE, CA – July 16, 2015 Most marketing professionals, business owners and industry experts have attended at least one trade show or industry event.  The goal of those presenting at these events is to show how and why they are leaders in their industry.  It is crucial to put your best foot forward at these events and show your target audience what you can do for them and their business.  One way to show this is to have the latest in technology and innovation working for you.  Be sure to take the steps to avoid costly technology mistakes at your next event. Top 4 Trade Show Technology Mistakes 1) Not Using Any Technology At All When promoting your business print will only get you so far.  While it is important to have a take away flyer and a nice banner with your name on it, that will hardly set you apart from the booth next to you with 3 – 70′ monitors with custom videos on screen and a couple speakers with a microphone.  Even if your work truly is the best, it is important to look at least as good as the person next to you to attract the potential customer so they allow you to show them how and why you’re the best! 2) Using Outdated Technology Everyone has that old laptop or tablet lying around.  Yes it works and it may be practical for daily use, however it doesn’t set you about from anyone else in your industry.  If you bring your outdated equipment to display how you are at the best, your potential customers may assume that you undervalue your work.  If you have the latest in equipment and technology, it shows that you value your company and are willing to invest in the latest and greatest.  Don’t have the latest in equipment? That’s okay, rent it! At LCS you can rent laptops, plasma screens and more! 3) Not Engaging Your Customer You can use all the technology in the world, but if you’re not using it properly or optimizing it to accomplish your goals you are probably wasting your money.  If you’re running a slideshow of images on the screen... Read Original Article
  WESTLAKE VILLAGE, CA – July 16, 2015 Most marketing professionals, business owners and industry experts have attended at least one trade show or industry event.  The goal of those presenting at these events is to show how and why they are leaders in their industry.  It is crucial to put your best foot forward at these events and show your target audience what you can do for them and their business.  One way to show this is to have the latest in technology and innovation working for you.  Be sure to take the steps to avoid costly technology mistakes at your next event. Top 4 Trade Show Technology Mistakes 1) Not Using Any Technology At All When promoting your business print will only get you so far.  While it is important to have a take away flyer and a nice banner with your name on it, that will hardly set you apart from the booth next to you with 3 – 70′ monitors with custom videos on screen and a couple speakers with a microphone.  Even if your work truly is the best, it is important to look at least as good as the person next to you to attract the potential customer so they allow you to show them how and why you’re the best! 2) Using Outdated Technology Everyone has that old laptop or tablet lying around.  Yes it works and it may be practical for daily use, however it doesn’t set you about from anyone else in your industry.  If you bring your outdated equipment to display how you are at the best, your potential customers may assume that you undervalue your work.  If you have the latest in equipment and technology, it shows that you value your company and are willing to invest in the latest and greatest.  Don’t have the latest in equipment? That’s okay, rent it! At LCS you can rent laptops, plasma screens and more! 3) Not Engaging Your Customer You can use all the technology in the world, but if you’re not using it properly or optimizing it to accomplish your goals you are probably wasting your money.  If you’re running a slideshow of images on the screen... Read Original Article
  WESTLAKE VILLAGE, CA – July 16, 2015 Most marketing professionals, business owners and industry experts have attended at least one trade show or industry event.  The goal of those presenting at these events is to show how and why they are leaders in their industry.  It is crucial to put your best foot forward at these events and show your target audience what you can do for them and their business.  One way to show this is to have the latest in technology and innovation working for you.  Be sure to take the steps to avoid costly technology mistakes at your next event. Top 4 Trade Show Technology Mistakes 1) Not Using Any Technology At All When promoting your business print will only get you so far.  While it is important to have a take away flyer and a nice banner with your name on it, that will hardly set you apart from the booth next to you with 3 – 70′ monitors with custom videos on screen and a couple speakers with a microphone.  Even if your work truly is the best, it is important to look at least as good as the person next to you to attract the potential customer so they allow you to show them how and why you’re the best! 2) Using Outdated Technology Everyone has that old laptop or tablet lying around.  Yes it works and it may be practical for daily use, however it doesn’t set you about from anyone else in your industry.  If you bring your outdated equipment to display how you are at the best, your potential customers may assume that you undervalue your work.  If you have the latest in equipment and technology, it shows that you value your company and are willing to invest in the latest and greatest.  Don’t have the latest in equipment? That’s okay, rent it! At LCS you can rent laptops, plasma screens and more! 3) Not Engaging Your Customer You can use all the technology in the world, but if you’re not using it properly or optimizing it to accomplish your goals you are probably wasting your money.  If you’re running a slideshow of images on the screen... Read Original Article
Influencer Marketing: The Next Big Thing
Surprise, surprise. There’s been another shift in the marketing and social media marketing world. If you’ve been paying attention, you’ve already seen it pretty heavily in action other the past year ... Read Original Article
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Synergy Business Connections helps businesses grow through relationship marketing and we follow the exclusive category format with one member per Conejo Chamber of Commerce business sub-category. Your business sub-category appears on your Conejo Chamber profile page, right under your business name, to see if your category is eligible. We welcome you to join us at a meeting as our guest to experience the Synergy network for yourself.

Some messages from our group...

What makes the Conejo Valley special, unique or interesting?

I like to call Thousand Oaks "the biggest little town in the country." Even though its size is well over 100,000 residents, it still has a small town feel. You are liable to see someone you know every time you go out. I also like the fact that it has protected itself from the blight that has ruined so many other communities in Southern California by restricting things such as billboards, building structure and height, paid parking lots, and corner strip malls. 

— Cary Ginell - VC On Stage

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